Steve Jobs

Exploring what’s next. Stories on emerging ideas, innovations, and trends shaping the future of technology, culture, and the world ahead.

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The 10-80-10 rule Steve Jobs used to run Apple is now the smartest way to manage AI at work
13th Mar 2026
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Steve Jobs' widow Laurene Powell has stayed true to fulfilling the Apple founder's last wish
11th Feb 2026
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This is what the 'i' actually stands for in iPhone, iPad and iPod and it's not what you might think
29th Jan 2026
Steve Jobs had genius 'beer test' method he used to interview people at Apple
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Steve Jobs had genius 'beer test' method he used to interview people at Apple

He used a clever test on interviewees

14th Sep 2025

Claire Reid

iPhone 17 poised to break a record untouched for 15 years since the iPhone 4
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iPhone 17 poised to break a record untouched for 15 years since the iPhone 4

The newest iPhone is coming for the iPhone 4’s crown

29th Aug 2025

Daisy Edwards

Apple's latest change to the iPad is something Steve Jobs swore never to do
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Apple's latest change to the iPad is something Steve Jobs swore never to do

The iPad has come a long way since Steve Jobs introduced it in 2010

19th Aug 2025

Henry Kelsall

Apple buried millions of dollars' worth of computers in landfill in 'secret burial' that invented its future
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Apple buried millions of dollars' worth of computers in landfill in 'secret burial' that invented its future

Before Mac, there was Lisa…

24th Jul 2025

Daisy Edwards