Apple
Exploring what’s next. Stories on emerging ideas, innovations, and trends shaping the future of technology, culture, and the world ahead.
How much you’d have today if you invested $1,000 in Apple when Macintosh introduced
You’d be laughing if you’d invested 40 years ago.
Steve Jobs sold his Volkswagen Bus for $1,300 so he could create the first Apple Computer
Apple may be one of the most valuable companies today, but its beginnings were humble.
The reason the iPhone that fell 16,000ft from Alaska Airlines flight didn’t crack
It’s left people totally baffled.
Former Apple employee reveals ‘life-changing’ iPhone hack that few people know
His video has had 33.1 million views.
The most expensive Apple product ever made is probably the last you’d expect
The tech company made $99.8 billion in 2022 – but this product came decades earlier.
You can easily fix the most annoying iOS 17 features on your iPhone
Here’s how to fix all the most frustrating iOS 17 features.
Apple sends urgent advice to all users following update
Apple’s latest iPhone update will hopefully stop battery drain.
There’s one thing Apple employees are asked to keep a secret
The first rule of Apple is: you do not talk about Apple.
Here’s how much you would have made buying Apple shares instead of new iPhones
If you’re a devoted Apple fan, you might want to look away now.
Former Apple employee shares biggest iPhone tips not everyone knows
The idea is to make your experience even more seamless.
Man finds iPhone setting will give you ‘unlimited’ battery life
Apparently, the fool-proof iPhone setting makes your battery life ‘unlimited’.
Apple provides official advice after Apple Watch owners all have same problem
Apple Watch users have been left disappointed since updating their devices.
Apple confirms something all iPhone users do causes device to slow down and lose battery
According to Apple, this particular action can actually be detrimental for your iPhone.
Apple confirms something all iPhone users do causes device to slow down and lose battery
According to Apple, this particular action can actually be detrimental for your iPhone.
Apple’s Scary Fast event was shot entirely on an iPhone 15 Pro Max
No one has ever done this before.



