Apple

Exploring what’s next. Stories on emerging ideas, innovations, and trends shaping the future of technology, culture, and the world ahead.

Apple in talks with Google to power iPhone with ‘Gemini AI’ engine
Apple in talks with Google to power iPhone with ‘Gemini AI’ engine

AI is coming, whether you like it or not.

Apple Vision Pro used during surgery for the first time
Apple Vision Pro used during surgery for the first time

No, they weren’t watching TikToks.

Leaked iPhone 16 Pro images gives first look at brand new button
Leaked iPhone 16 Pro images gives first look at brand new button

Leaked renders could offer first look at rumored Capture Button

Former Apple employee says there’s only one real way to save your iPhone’s battery
Former Apple employee says there’s only one real way to save your iPhone’s battery

It’s probably not what you expect.

Apple claims new generative AI will be revolutionary
Apple claims new generative AI will be revolutionary

Apple’s generative AI will ‘break new ground’ according to CEO Tim Cook.

Woman had no idea Apple were using her voice as the original Siri
Woman had no idea Apple were using her voice as the original Siri

She’s the best known unknown.

The reason the Apple logo has a bite taken out of it is incredible
The reason the Apple logo has a bite taken out of it is incredible

The Apple logo wasn’t always intended to look the way it does.

Apple confirms incredible improvement for all iPhone 15 owners
Apple confirms incredible improvement for all iPhone 15 owners

However, the change comes with a big caveat.

Apple debunks common iPhone myth with official warning
Apple debunks common iPhone myth with official warning

Avoid this if you don’t want to damage your smartphone.

Apple supposedly testing revolutionary new camera for iPhone 16
Apple supposedly testing revolutionary new camera for iPhone 16

Totally new software and a ground-breaking feature.

Mark Zuckerberg tests Apple Vision Pro and shares unfiltered reaction
Mark Zuckerberg tests Apple Vision Pro and shares unfiltered reaction

He’s not loving it.

Apple gave employees who worked on Vision Pro gifts but people are seriously unimpressed
Apple gave employees who worked on Vision Pro gifts but people are seriously unimpressed

It certainly isn’t worth $3,500.

Crowds marvel as man strolls through London wearing Vision Pro and walking Robodog
Crowds marvel as man strolls through London wearing Vision Pro and walking Robodog

The spectacle is like something from a sci-fi film.

People are using Apple Vision Pros everywhere in public as ‘future is here’
People are using Apple Vision Pros everywhere in public as ‘future is here’

They’re becoming an increasingly common sight.